With 4+ years in communications and marketing, I combine creative storytelling with strategic thinking to build brands that connect. My experience spans social media, branding, and content creation across businesses, ministries, and travel-based experiences—bringing a thoughtful, authentic approach to every project. I’m passionate about creating cohesive, impactful marketing that resonates and inspires.
Campaigns
Contributed to a $4 million fundraising campaign for Camp Cho-Yeh by creating compelling, mission-driven content and supporting strategic communications that engaged donors and strengthened community involvement. Helped translate vision into clear, impactful messaging that encouraged generosity and long-term support.
Social Media
I led the planning and execution of strategic content designed to engage camper families, current campers, and new audiences, helping expand reach and grow our digital presence. Through thoughtful scheduling and storytelling, I created content that reflected the heart of the camp while showcasing its diverse offerings—including summer camps, retreats, and a gap year program. With five unique campgrounds to highlight, I developed tailored content that captured the distinct experiences and activities happening at each location, ensuring a cohesive yet dynamic representation of the ministry as a whole.
Photography
Media Administrator
During the summer season, I led and managed a creative team of photographers, a videographer, a graphic designer, and a content writer to capture the full camp experience in real time. Our primary focus was to keep camper families connected by providing consistent, meaningful updates on their campers’ daily activities. At the same time, I directed content creation with a long-term strategy in mind—building a robust library of high-quality visuals and storytelling assets that could be used year-round, ensuring the camp’s mission and energy continued to resonate well beyond the summer months.
Graphic
Content Shoot
Make it stand out!
This brand guide was created for a women’s entrepreneurship group that meets weekly for one-hour sessions focused on skill-building, networking, and personal growth. The goal was to develop a vibrant, professional visual identity that reflects the group’s values—respect for time, meaningful connection, and delivering value to every participant.
The final brand guide provides a cohesive look and feel through color palettes, typography, logo usage, and messaging guidelines, ensuring the group can present itself consistently across digital and in-person touchpoints.
